Advertisers / Targeting
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Pinpoint targeting methods make your advertising campaign "highly magnetic" to precise audiences who are most likely to respond favorably.
Using multiple data sources including vendor, partner and historical data, 3 Interactive can tailor a campaign to reach a very precise target defined by a number of variables including gender, age range, household income, household size and type, ethnicity, and geographic region.
Knowing how people behave can be exceedingly useful in reaching a receptive audience. We can target consumers who have shown interest in your client's products or similar products.
Through geographic targeting, we can target a campaign to specific countries, states/provinces, DMAs and cities. This is accomplished by running on sites local to their desired markets, as well as targeting via viewers' IP addresses across national sites.
Once we've identified audiences who have visited a client's landing page, we can position client ads in front of them again and again, prompting them to follow through with a final purchase.
Because likes and interests play into purchasing decisions, we can pair brands with related verticals including news, business, sports, entertainment, health, financial, travel, women, men and reference.
Spikes in campaign performance for many brands are distinctly related to the time of day or week. For instance, some brands perform better when at-work viewers are targeted.
By optimizing the frequency that a single consumer sees an ad within a given period of time (one time in a 24-hour day, once every 12 hours, etc.), we can increase performance for a smaller percentage of your overall budget.
Because all of our publishers are individually tagged, we are able to maximize campaign performance. This enables us to push traffic to top performing sites, an essential tactic for the success of direct response campaigns.
Testing multiple creative approaches provides critical information on how ads perform with respective audiences. Different creative approaches may yield unique results per site, and must be optimized accordingly.
Monitoring click tracking and conversion tracking for each campaign allows us to create benchmarks and then optimize targeting for future performance.
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